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Brand strategy. Marketing.
Creative direction. Leadership.

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Well beyond the job description.

I’m Bec. I work across brand strategy, marketing, creative direction and leadership.

Work & experiments
Bec Goulter on a rooftop in Athens
Athens, with a few editorial liberties.
Thoughts on brands, people
and making things work.Follow that thought

Two Player

Private household app / Ongoing experiment

Life admin kept ending up in separate places. I built Two Player to bring our tasks, plans and money together. It's a private app for my household, but I'm curious whether the idea could go further.

Explore Two Player
Two Player’s Today view, showing a shared week and a plan allowance.
The genuine interface. Fictional people, plans and figures.

Deaf Connect × Next Thursday

Deaf Lottery.

A national brand.
A clearer sense of purpose.

Deaf Lottery campaign creative: a man among cars, with the new identity and the line ‘Definitely a Deaf Lottery Winner!’
Campaign creative · Deaf Lottery rebrand.
Creative agency: Next Thursday.

A community
at the centre.

I led the Deaf Lottery rebrand at Deaf Connect, working with Brisbane agency Next Thursday to bring the brand’s purpose and prize offer into sharper focus.

My contribution spanned creative direction and the rollout: connecting a refreshed identity, voice and campaign with the everyday work of the marketing team.

The identity launched in June 2025. Creative agency: Next Thursday. Employer: Deaf Connect.

Read my rebrand story

Thinking
out loud.

Things I’ve been thinking about, occasionally out loud on LinkedIn.

Explore my thinking

Opening the notebook…

Bec speaking to an audience at a Sonder event
Bec presenting on a large conference stage between Coca-Cola screens
In the room.
Sonder, and a conference stage.

Speaking, media & industry contribution.

In good
conversation.

I’ve contributed to national conferences, television, radio and industry conversations as a speaker, commentator and moderator.

Current interests include marketing and brand, leadership and workplace culture, music and live events, and practical uses of AI and automation.

These are conversation interests, rather than a list of keynotes I’ve delivered.

Explore speaking & mediaDiscuss an invitation
Bec standing among flowering garden beds
Bec on a Greek island, beside a donkey with the harbour behind her
Away from the desk.
A garden. A Greek island.

The person
behind the work.

I’m a marketer by profession and a curious person by nature. Which is a fairly polite way of saying I ask a lot of questions and occasionally turn a passing thought into an unnecessarily elaborate project.

I’ve spent my career working across marketing, brand, creative, events and leadership, with a particular fondness for building sustainable systems. A well-considered spreadsheet has been known to bring me genuine joy.

A little more about meLet’s connect